Stand Out From the Crowd
Wonder how to compete in this job market? Want to differentiate yourself from “the other guys.” Well then…Be Bold, Be Brave & most importantly, Be DIFFERENT!
When it comes to convincing buyers and sellers that you’re their best choice, you really have only two options. You can sell your accomplishments or you can sell the benefits that your prospective clients will receive from working with you.
The former, if overdone, can be a big mistake. Yet too often, real estate practitioners offer a laundry list of personal attributes when asked “Why should I hire you?” They spend most of the time discussing past successes, years of experience, membership in the Million Dollar Club, number of homes sold, and other achievements that may or may not matter to a client.
1st: What Do Clients Want From You: You must know what you do and be able to articulate that in a compelling way to your prospects and customers in order to acquire and keep clients. By emphasizing what’s special about what you do, what your skills are, & what services you provide such as strategies, tactics or market philosophies you will MAKE YOURSELF STAND OUT
2nd: The Golden Rule: Honesty & Integrity are HIGHLY marketable values to possess when you are running a business. People take notice when you practice them but will remember ten fold if you don’t. ACTIONS SPEAK LOUDER THAN WORDS!
3rd: Be Different: Show proof and real tangible benefits to the client about your services. Being the same as any other real estate professional gives the client no reason to hire you over that cheaper broker down the street, their uncle in the real estate business, or the referral they got from their boss. IF YOU ARE THE SAME AS EVERYONE ELSE, YOUR VALUE IS REDUCED!
So whether you are a new Real Estate Agent or looking to open your own Brokerage company, take a page from CLAYSTAPP+CO’s success book & follow these Real Estate Rules.
Visit us at claystapp.com
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